Crystal van der Heyden

Based out of the Mount Maunganui head office, Crystal heads up all the marketing and communication activities for FIL. From developing strategies, planning campaigns and brand management to creating content Crystal says she “really enjoys the diverse nature of her role”.

Working with internal teams, retailers and even the end consumer means that Crystal is innately connected to the rural industry. “I like to get on farm and shine light on our hardworking farming customers”.

With a Bachelor of Communication Studies from Waikato University - graduating with a double major in Marketing and Management Communication – her previous experience also includes working in tourism and building supplies.