Crystal van der Heyden

Based out of the Mount Maunganui head office, Crystal heads up all the marketing and communication activities for FIL. From developing strategies, planning campaigns and brand management to creating content Crystal says she “really enjoys the diverse nature of her role”.

Working with internal teams, retailers and even the end consumer means that Crystal is innately connected to the rural industry. “I like to get on farm and shine the light on our hardworking farming customers” and her passion for agriculture is emulated in her many successful marketing campaigns, promotions and communication pieces.

Hailing from the South Waikato, Crystal now lives seaside where she and her husband enjoy the beach lifestyle and water sports, however she takes the chance to get back to her family farm as often as possible.

With a Bachelor of Communication Studies from Waikato University - graduating with a double major in Marketing and Management Communication – her previous experience also includes working in tourism and building supplies.