Mike Robinson

Mike has been part of the FIL team for more than 12 years, beginning his journey as an Area Manager in 2015 before progressing into sales leadership.

Passionate about the New Zealand dairy industry, Mike has a strong interest in milk quality and helping farmers reduce somatic cell counts (SCC) and achieve better on-farm outcomes. He is equally passionate about the FIL brand, its people and the long-standing relationships FIL has built within the rural community.

Today, Mike leads FIL’s national sales team, with a strong focus on supporting and developing his people, building lasting customer relationships and ensuring the team continues to deliver practical solutions and genuine value to farmers and rural businesses across New Zealand.